The Tool Box

The elements of good Graphic Design are the components or parts of a work of art or design. More simply put, they are the ingredients of art. Take one part colour, a pinch of texture, and a whole lot of shape and the result will be some well designed graphic design that will convey your marketing message.

What is a Print-Ready file?

Print -Ready is a term used to describe a file that has all the specifications necessary to produce high-resolution printed output, without requiring any additional alteration or intervention. In other words, a commercial printer can use the file “as submitted” to successfully create the desired print materials. 

STANDARD SIZES

The page size of a brochure is the size of it when it is folded up, not the total size of it unfolded.

Always display width then height.

INTERNATIONAL

A3 - 29.7 x 42 cm

A4 - 21 x 29.7 cm

A5 - 14.8 x 21 cm

DL - 11 x 22 cm

NORTH AMERICAN

Letter - 8.5 x 11 inch

Legal - 8.5 x 14 inch

Half Letter - 5.5 × ​8.5 inch

Tabloid - 11 × 17 inch

LANDSCAPE

PORTRAIT

COMMON FOLDS

We can design any brochure you like, just let us know. Here are our most popular folds.

CBM-Tri-Fold.png

TRI FOLD - 6 PAGES

CBM-Basic-Fold.png

BASIC FOLD - 4 PAGES

CBM-Map-Fold.png

MAP FOLD - 8 PAGES

CBM-parallel-fold.png

PARALLEL FOLD - 8 PAGES

CBM-Gate-Fold.png

GATE FOLD - 6 PAGES

FONTS

Fonts are like an accent.

They help convey the feeling of your message.

Hand Written

SANS SERIF

SERIF

Serif Italic

FUN

Technical

RELAXED

Elegant

Retro

STENCIL

COLOURS

Colour creates ideas, expresses messages, spark interest, and generate certain emotions.

PROFESSIONAL

Playfull

FOODY

Tranquil

Trusting

Below are some great links to help you choose your colour look or if you like you can leave it to us.

We can also match all your companies brand guidelines if necessary.

Clever Bear Media

CLEVER BEAR